Direct and Associated Factors Influencing the Growth in Supermarket Activity in Bangladesh
Md. Shaikh Farid *
Department of Agricultural Marketing and Business Management, Sylhet Agricultural University, Sylhet, Bangladesh
Mohammad Jahangir Alam
Department of Agribusiness and Marketing, Bangladesh Agricultural University, Mymensingh, Bangladesh
Md. Mostafizur Rahman
Department of Agricultural Marketing and Business Management, Sylhet Agricultural University, Sylhet, Bangladesh
Swarup Barua
Department of Agricultural Marketing and Business Management, Sylhet Agricultural University, Sylhet, Bangladesh
Bishwajit Sarker
Department of Agricultural Statistics, Sylhet Agricultural University, Sylhet, Bangladesh
*Author to whom correspondence should be addressed.
Abstract
As retail chain store business is gaining popularity very quickly, people engaged in this sector should pay special attention to the growth of this sector. The present study elucidates the direct and associated factors influencing the growth of supermarket activity in Sylhet district in Bangladesh. Both secondary and primary data were used. Secondary data were collected from published books, various published articles, websites of different superstores etc. Primary data were collected from 100 consumers during the months of September to October, 2016. The study found that several macro and micro economic factors (i.e., age, education and income) have close relation with the growth of supermarket. The macro-economic factors are GDP growth rate, increasing trend of women participation in workforce, FDI and urbanization. The implications and conclusions are discussed.
Keywords: Factor, growth, supermarket, Bangladesh