Thinking Through Language: Revisiting Linguistic Relativity in Cross-Cultural Communication
Pankaj Vaishnav *
Al Seeb Vocational College, Muscat, Oman.
*Author to whom correspondence should be addressed.
Abstract
This paper revisits the theory of linguistic relativity to explore its relevance to cross-cultural communication. Rooted in the work of Edward Sapir and Benjamin Lee Whorf, the concept suggests that language influences the way individuals think and interpret the world. While strong determinism has been largely rejected, recent interdisciplinary research supports the idea that language shapes cognition in subtle but meaningful ways. Through a conceptual analysis of literature across linguistics, cognitive science, and intercultural communication, this study tries to identify three core themes: the influence of language on conceptual worldview, the causes of miscommunication in intercultural settings, and the practical implications for education and training. The paper argues that language education and professional communication training should go beyond structural competence to include awareness of cultural conceptualization. Though theoretical in scope, the study opens avenues for future empirical research and highlights the value of linguistic relativity in navigating today’s globalized, multilingual world.
Keywords: Linguistic relativity, cross-cultural communication, intercultural pragmatics, language and cognition, language education