Integrated Promotion and Regional Cooperation for Sustainable Tourism Development: A Case Study in Padang Panjang Regency West Sumatra, Indonesia
Kholil *
Post Graduate Program, Sahid University, Jakarta, Indonesia
Nugroho Sukamdani
Post Graduate Program, Sahid University, Jakarta, Indonesia
Soecahyadi
Department of Industrial Engineering, Sahid University, Jakarta, Indonesia
*Author to whom correspondence should be addressed.
Abstract
Tourism sector is the dominant sector in Padang Panjang Regency West Sumatra province of Indonesia. Local governments have a serious attention to make this sector as the basis for local economic development. The main problem is what is the most appropriate strategy to develop the tourism sector as a leading sector to encourage economic growth in accordance with objective conditions of the region.
This study aims to determine the most appropriate strategies in accordance with the objective conditions of Padang Panjang Regency, using deductive and inductive processes. The results showed that the most appropriate strategy to develop tourism sector in Padang Panjang Regency is establishing connectivity and cooperation with the surrounding area, through travel packages and integrated promotion by involving local community, academics, and businessman.
Keywords: Sustainable tourism, minangese, regional cooperation, integrated promotion, travel packages