The Relationship between Problem Solving Skill and Business Competitiveness of Micro, Small and Medium Enterprises (MSMEs) in Anambra State, Nigeria
Egbetade Ihedinma Sarah *
Nnamdi Azikiwe University Business School, Awka, Nigeria.
Onyeizugbe, Chinedu Uzochukwu
Nnamdi Azikiwe University Business School, Awka, Nigeria.
*Author to whom correspondence should be addressed.
Abstract
This study examined the degree of relationship between problem-solving skills and business competitiveness among Micro, Small, and Medium Enterprises (MSMEs) in Anambra State, Nigeria. Recognizing the growing challenges MSMEs face in sustaining competitive advantage, the study addressed the problem of limited adaptive and strategic capabilities among entrepreneurs, particularly in identifying and solving operational challenges. A quantitative research design was employed, using primary data collected via structured questionnaires and interviews administered to 331 purposively selected MSME owners and managers. Descriptive statistics were used to analyze respondents’ demographic data, while hypotheses were tested using simple regression analysis through SPSS version 27. The findings revealed a significant and positive relationship between problem-solving skills and business competitiveness. The study concluded that the ability to identify and address business problems enhances productivity, drives innovation, and positions MSMEs for competitive advantage. It recommended that continuous training on innovative problem-solving be prioritized among MSME stakeholders to strengthen their strategic responses to market demands.
Keywords: Entrepreneurial skill, competition, MSMEs, Anambra State