Exploring the Digital Marketing Strategies for Food and Catering Establishments in Conner, Apayao: Insights for Effective Marketing Program
Joan S. Angagan
*
Apayao State College, Malama, Conner, Apayao, Philippines.
*Author to whom correspondence should be addressed.
Abstract
Different establishments nowadays are using different online marketing strategies to attract prospective consumers. This paper focuses on the Online marketing strategies used by food and catering establishments in Conner, Apayao: Basis for Effective Marketing Program. A Quantitative Research method was used in this study. The research is conducted based on the pre-identified food establishment, catering, restaurants and canteen in Conner Apayao. The results show that Facebook is an effective platform for promoting Food and Catering establishments, and that discounts are the most successful marketing method for persuading clients. Furthermore, the efficiency of online marketing methods has successfully boosted the number of visitors to their website, generating conversion, patronage, and revenue, while additionally enhancing brand visibility and awareness. The study also discovered that there is no significant variation in the efficiency of internet marketing techniques whether grouped by management type or years in operation.
Keywords: Online marketing, strategies, food, catering