Asian Research Journal of Arts & Social Sciences

Research methodology is a scientific investigation of principles, procedures, and strategies in conducting research in different fields. It is defined as a step-by-step, rational process and is employed in solving a research problem. A good researcher must be aware of the methods of research or the techniques for research, and they should also know the methodological context within which the techniques are being used. A researcher must be able to construct indices or statistical tests, to compute measures such as the mean, median, mode, standard deviation, or chi-square, or to carry out some research methods. And a  researcher must be positioned such that they can determine which of these methods are applicable in a specific setting, what those implications are, and why they have to be employed. This study aims to explore research methodology by examining its underlying principles, procedures, and strategies used in conducting systematic and scientific research. This study is descriptive in nature and is based on secondary data collected from books, journals, and academic sources. This paper explores qualitative and quantitative approaches, research design, hypothesis formulation, and data analysis techniques, emphasizing methodological appropriateness and reliability.

The study concludes that researchers must be aware of the assumptions that underlie various techniques and the criteria for deciding which methods are suitable for a particular research problem. This underscores the necessity of designing a methodology that is specifically tailored to the research problem at hand, as methodological requirements may vary across different problems.